In the last decade we have seen a great deal of improvement in the sophistication of business strategies. Through companies such as Apple and Amazon, the relationship that an organization holds with its customer has changed significantly and in this post we will look at the 5 companies that have stood out from the crowd.
The past decade has arguably been the most important in Apple’s history. Their iPhone range has become their most important product and continues to outsell itself each time a new edition is released, with the 5S and 5C models outselling the iPhone5 by 4 million units.
Their pricing strategy has never been about cutting costs, they’re a premium brand whose strategy has been to differentiate by quality. Coupled with relentless lifestyle marketing campaigns and a consistent brand image, they have been able to create a ‘halo effect’ where customers continually crave the … Read more