Market segmentation is a surefire strategy to improve your business marketing. Therefore, it is important for you to identify the target market you want to achieve by creating consumer groups or also known as market segmentation.
However, determining good market segmentation requires several appropriate ways to match the applied business strategy. For example by understanding the terms of market segmentation, the basis of market segmentation, to the level of market segmentation.
In general, market segmentation is a strategy used by businesses to understand market structure. At this stage, you need to identify opportunities that arise in the market.
Therefore, market segmentation has an important role in managing a business, including:
- Allows businessmen/marketers to focus more on targets.
- Gain insight into the competition map and market side.
- As evaluation material to determine business strategy.
- Key factors in competing with competitors.
Then how to determine good market segmentation? Check out the … Read more