According to Starbucks corporation, 66 billion cups of espresso are drunk yearly in the U.S. and a full three quarters of those cups of coffee are loved at home. The different 25% of coffee is drunk on the office, touring, or in a espresso store (CNN Money). Starbucks has no clear competition; nonetheless the closest rivals include different specialty espresso retailers, doughnut shops, and eating places. Starbucks holds a dominant position in the specialty coffeehouse market and has no single clear rival in the sector. In the specialty espresso market closest is Caribou Coffee, which has 415 stores in the United States which is less than 5% of Starbucks’ eleven,000 and counting. Its most intense specialty coffeehouse competition is dispersed among the hundreds of unbiased or small-chain coffee retailers across the nation and the world.
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