The Bachelor of Business Administration (BBA) is a Bachelor’s diploma with a scope of 210 credit (completion time three.5 years).
The module looks at how digital advertising applications can be used by modern organisations. The module considers the fundamental technologies that support digital advertising along with the regulatory and societal challenges that must be taken into consideration, for example, privacy and information protection. The methods accessible to attract clients through digital marketing are lined making a distinction between paid methods, equivalent to sponsored search, and non-paid methods, resembling an organisation’s personal social media belongings. Issues around loyalty are thought-about especially within the context of falling search costs which enable customers to switch providers.
International enterprise graduates might discover work in multinational corporations, banks or international enterprise companies, as well as governmental agencies or consultancy companies. Job prospects include careers as international trade specialists, international accountants, import compliance specialists, foreign gross … Read more